About – Marcus Giancola — Digital Portfolio

My Vision

As a creative, results-driven, and team-oriented public relations, communications and digital marketing professional, I aim to continuously grow my targeted writing, creative direction, visual design and timely research skills to collaborate with and significantly impact the clients and organizations I work with. My skillset continues to expand as I obtain several online certifications from emerging and established organizations.

I have become proficient in platforms such as Microsoft Office Suite, Adobe Creative Suite, WordPress, and Meta Business Suite and will continue leveraging these tools and more to meet organizational goals, provide strategic support and deliver results.

CURRENTLY...

I support Fallsview Group as a Public Relations Associate, contributing to media and influencer relations, strategic communications, and content development across key hospitality properties. In this role, I lead media outreach, coordinate hosted influencer experiences, and develop compelling narratives that enhance brand visibility and drive audience engagement. This experience has strengthened my ability to execute strategic communications initiatives, build meaningful media relationships, and deliver measurable results in a fast-paced environment.

PREVIOUSLY...

I completed a Graduate Certificate in Public Relations at Niagara College, where I am enhanced my ability to produce clear and concise communications products on various platforms, facilitate presentations, and conduct research on many organizations in the field. This opportunity also enabled me to tailor content for clients across multiple industries.

While completing my Bachelor of Arts in Business Communication with a Minor in Digital Culture, I interned with the Learning Disabilities Association of Niagara Region (LDANR). As their Digital Marketing and Communications Intern, I developed social media content and strategy to boost online engagement by 20 per cent in just eight months, while enhancing my administrative, operational, and leadership abilities.

What I've been up to

I also have a keen interest in travelling and photography! Exploring new destinations has broadened my perspective, exposed me to new cultures, and enabled me to refine my storytelling skills—a key asset in PR and communications.

Check out where I’ve been and the photos I’ve taken ⬇️

Let’s connect! Follow me on social media for updates on my latest projects, or reach out to chat.